Through hard work and dedication, it is very possible to own a successful supplement company. In order to grow your supplement company, you’ll have to be able to market your product, distribute it, provide customer service, and handle all of the financial and legalities of owning a supplement business.
BioThrive Sciences has been deeply rooted in the supplement business for over 20 years. We thoroughly understand the private label manufacturing process and can help you through every step of the way — from custom formulations to fulfillment.
If you have always been curious about starting your own supplement business, or would like to learn more about getting started with private label supplements in general, follow these key steps for getting started.
Steps to Starting a Private Label Supplement Business
- Identify your Products
Before you begin your supplement business, you’ll need to identify what type of supplement you want to sell. Whether you are interested in private label vitamins, dietary supplements, or anti-aging products, it’s always a good idea to dive into the market trends and choose a product that is in high demand with a strong promise of continued growth.
- Define your Market
After you have decided on the type of product you wish to sell, you’ll want to focus on who your target customer is. What are their needs? How can you help them solve a problem? What are their shared characteristics? Answering these types of questions will give you some insights into what your target audience needs and how you’ll want to market towards them.
- Complete a Competitive Analysis
When starting a new supplement business, or any business in general, it’s a great idea to get a bird’s eye view of the competitive landscape. You’ll want to see how your competitors operate, how much they charge for their products, and how and where they are marketing.
Once you have determined what your competitors are doing, you’ll want to figure out how you are different and better than the competition. Figure out what sets your company apart and focus on selling that to your target audience.
- Create your Supplement
Once you understand your target customer, you can start to formulate your supplement. Remember to think back to your competition and figure out how you are going to distinguish your company from the competition during the formulation phase. BioThrive Sciences can create custom formulations to help you stand out from the competition.
- Find a Private Label Manufacturer
Once you have an idea of the type of supplement you want to create, it’s time to contact a private label manufacturer!
BioThrive Sciences has a strong reputation in the private label sector and can help you through every step of the process — from printing and design to private label compliance. We put a focus on ethical practices and our products are GMP certified, so you can be sure you’re working with an experienced manufacturer.
- Create a Fulfillment Plan
After your product has been manufactured, you’ll want to figure out how you are going to get it to your consumers. BioThrive Sciences will be happy to help you create a fulfillment plan. Our state-of-the-art facility can deliver and ship products anywhere in the United States and internationally. It’s our goal to help your business grow!
Contact BioThrive Sciences for Private Label Manufacturing
BioThrive Sciences can take your product from its inception all the way through to delivery. Our experienced team has over 20 years of experience managing every step of the process, so you can be confident with starting your supplement company. We specialize in creating custom formulations for anti-aging products, general wellness, dietary supplements, and more.
Contact us to learn how we can help you start your supplement company and to learn more about our services.